UN Photo - © United Nations
Solaris Paper, in cooperation with our strategic fiber supply partner, Asia Pulp and Paper (APP), continues to make sustainability a consistent top priority. From plantation grown rapidly renewable trees, to responsible fiber procurement and processing, new and innovative green practices are being implemented on a global scale. In 2013, APP adopted a new Forest Conservation Policy. This unprecedented policy announced an immediate end to all natural forest clearance throughout APP’s entire supply chain. Since then, APP has worked with various environmental groups such as The Forest Trust and The Rainforest Alliance to ensure this commitment is followed through.
But they didn’t stop there. On September 23, 2014, APP signed the New York Declaration on Forests during the United Nations Climate Summit 2014 held at the U.N. Headquarters, New York, N.Y. Said to be the largest gathering on climate change, the UN Climate Summit brought together country leaders from around the world, civil societal groups, and leading global companies to discuss emissions reduction, strengthening climate resilience, and mobilizing political will for a meaningful and effective agreement in the coming year.
The signing of the New York Declaration on Forests was a highlight of the summit. APP Chairman Teguh Ganda Wijaya proudly signed the Declaration committing the company to Zero Deforestation.
The Declaration was also endorsed by:
The declaration, which was formalized by UN Secretary-General Ban Ki-moon, highlights that reducing emissions from deforestation and increasing forest restoration are key to tackling climate change.
Partners are called on to work together to:
Thinking smarter is a passion of ours. And we’re no different when it comes to the environmental impact of our business. When simple ideas become global initiatives supported by world leaders, societal groups, and innovative & committed global companies and organizations, things change.
We will move from only focusing on the “Recycle. Re-use.” mantra to a progressive “Renew. Restore. Repeat.” way of thinking. It’s only a matter of time. Solaris Paper, in cooperation with APP has long promoted the idea of rapidly renewable fiber (RRF) in a world focused only on recycled content as policy, and the preferred path to good environmental stewardship.
Our industry and marketplace will begin to hear new language within the conversation that sounds like this:
“Our supply chain has Zero deforestation.”
“We prefer products that don’t contribute to deforestation.”
“Can your product claim Zero Deforestation?”
Innovation. (synonyms) Change. Alteration. Revolution. Transformation. Breakthrough. Upheaval. Newness. Creativity. Originality. Inspiration. Inventiveness. “… a Shake up.”
While recycled content base paper and products have long helped move us to a much more aware, responsible and thinking society, and industry – that recycle stream of waste paper is decreasing due to electronic media and fiber packaging, and innovative paper towel & tissue buyers will recognize the benefits of shifting to high quality rapidly renewable fiber (RRF) products that can be assured of Zero Deforestation – along with the accompanying carbon emissions reduction and climate benefits.
The “greenness” of adding recycled content in fiber products, like paper towel and tissue, is based on diverting fiber to the waste stream.
While adding recycled content to towel and tissue has many benefits, a problem that exists is that the original source of fiber is obscured. While most paper suppliers continue to harvest fiber from natural forests, that fiber finds its way into the recycled stream and its origin is concealed.
Zero Deforestation and rapidly renewable fiber (RRF) provides a path for innovation, smart change and a new way of thinking. It’s time to shake things up.